Not For Profit & Corporate Partnerships Consulting
The not-for-profit and corporate partnerships landscape is undergoing one of the most rapid and fundamental changes occurring in any area of business and organisational relationships. A seismic shift in the perceptions and expectations of how corporate partnerships are approached and what they will deliver for all parties is underway.
The days of a corporate partner providing untargeted funding to simply support the general operational objectives of a not-for-profit or social impact partner, with no specific and measurable outcomes for both parties, are drawing to a close.
Leading, innovative not-for-profits and corporates are moving away from traditional philanthropic-based relationships towards true impact-focused strategic alliances. This transformation to more mutual value creation means new challenges in articulating, designing, and delivering on these far more sophisticated engagements.
The work we do with our clients focuses on building capability and understanding on both sides of the corporate partnership alliance.
Corporate Partnership Consulting Areas
Finding the right fit is critical in any relationship. It’s an alignment of values, cultures, objectives, and complementary capabilities. Objective assessment of all these aspects informs a targeted approach to sourcing prospective partners and developing an acquisition strategy that narrows the field of the most likely productive fit for both parties. Leveraging best practice acquisition models and strategies, our team can help you shape your approach to the partnering process and support you in the journey toward a productive corporate partnership.
Developing innovative and relevant corporate partnership models that meet the new expectations for partnerships that are mutually beneficial, strategically aligned, offer measurable impact, and are ultimately, sustainable.
Engagement & Delivery
On both the not-for-profit and corporate sides of any partnership, the capability to engage and deliver effectively is critical to the success of a relationship. Implementing structures, communications, processes, and tools that realise quality, efficiency, and the ability to focus on the impactful activities of the partnership, are essential to achieving truly meaningful outcomes.
Every member in a partnership brings elements of value to the relationship. Resources, exposure, networks, capabilities, skills are the currency of the partnership. Unlocking the full value your organisation can bring to the table is vital to ensure a mutually beneficial exchange. We help clients get a complete picture of all the assets they can unlock and how best to position them to reflect their maximum value for a given partnership.
The communities and audiences a corporate partnership and the initiatives it spawns can be extensive. Identifying, understanding, and communicating effectively to those varied groups is potentially one of the most critical elements in every successful partnership. From essentials such as stakeholder mapping and engagement planning to cultural change strategies, we can support this vital aspect of the partnership.
CSR & Social Sustainability Strategies
CSR (Corporate Social Responsibility), CCR (Corporate Cultural Responsibility), and Sustainability are becoming vital functions within progressive, innovative, and competitive, future-focused organisations. The corporate partnerships and strategic relationships that support the business value of CSR must be approached from an objective and truly strategic perspective to ensure they deliver measurable benefits to both the NFP and the corporate partner. We work with both sides of these essential alliances to ensure tangible outcomes are realised through alignment, value, delivery, and communication best practices. Learn more about our CSR & Social Sustainability services.
Impact Communications & Storytelling
Often the most overlooked elements of partnerships is telling the story of its impact. Sharing the story of the journey, successes, and impact of a partnership can be just as powerful as the tangible impact itself. Through engaging and innovative approaches to telling that story, we’ve helped our clients greatly extend and amplify the reach of their efforts. Learn more about our Communication & Storytelling services.